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Online Marketing – Somarah Media

Online Marketing

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Online Marketing

A model of advertising on the internet by use of strategies such as:
  • Email marketing (Commercial Messages).
  • Social media marketing (SMM).
  • Content marketing and building.
  • Search engine optimization (SEO).
  • Pay per click management (PPC) or CPC.
  • Email marketing
    Email marketing
    Involves sending Commercial Messages-Transactional & Direct Emails with tools like- Mailchimp.
    Social media marketing (SMM)
    Social media marketing (SMM)
    Involves Social Networking (Invites, Sharing), Social media events, Pages & Boosting, Groups, Tagging.
    Search Engine Optimization (SEO)
    Search Engine Optimization (SEO)
    Involves using ways such as Local SEO services, Social media optimization (SMO), Maps search optimization, Photo & Video Sharing, Document Sharing, Corporate Blog management, micro-blogging, Google/ Web Analytics
    Pay per click management (PPC)
    Pay per click management (PPC)
    Another internet marketing model used to drive traffic to websites where advertiser pays a publisher. (Website owner, Search Engine, a network of websites) when the advert is clicked. Involves PPC and Bidding on Keyword phrases, Sponsored Links or Sponsored Ads, Paid Search Marketing
    Content marketing and building
    Content marketing and building
    Involves creating and sharing content- e.g. articles to drive traffic to your website and steer visitors through your marketing pipe in order to acquire new clients. Link Building may be used to get other blogs or websites to link to your web page in order to improve your search engine positions. The engines crawl the internet looking for connections between your web pages and other websites to choose how valid your content is and where your page should rank in their search results.